ALTERNATE REALITY CRIME NOVELS

Problem: Penguin Publishing is looking to heighten the reading experience for readers 18-30 years old
Solution: Release a new line of alternate reality true crime books that take readers to the scenes of crime by hiding e-chapters in these creepy locations

Novel Designs

begin the story

The first ever ARC Novel will be released in Chicago, Illinois and is based off of Erik Larson’s Devil in the White City, the tale of the dastardly H.H. Holmes. This new adventure will take readers through the 1893 World’s Fair to places where these crimes were committed. Eventually leading readers to the site of his infamous murder hotel where readers will find an augmented reality version of the hotel and will be able to meet the digital H.H. Holmes himself.