stopandgo

Cannes Future Lions Competition Brief: Create a product or service that connects an audience of your choosing to a global brand that couldn’t have been done more than 3 years ago.
Problem We Found: The 297 million people that are red-green colorblind can’t always determine the color of the stop light in front of them.
Solution: Use Google Lens technology to install a smart camera inside the windshield of cars that is able to detect the color of stop lights and notifies the driver.

Driving may not be so simple when your eyes can’t
differentiate red from green

How it works

Take the Google Lens enabled, stopandgo camera and attach it to the back of your rear-view mirror. Then, when you approach a stoplight the camera will detect the stoplight and which color it is on and alert you through your Google Maps app.